Getting Our Story Straight: Honestly Framing the Climate Crisis

As a lifelong eco-activist, I always thought it was a critical mistake to name the crisis caused by excessive carbon emissions into the atmosphere "Global Warming." It made it sound like it was about the weather, when in reality it is about the end of life as we humans have always known it.

I was somewhat encouraged when the term "Climate Change" entered the conversation, because at least it is a more accurate scientific term for what is happening. But as Per Epsen Stoknes points out in his new book on the psychology of the climate crisis, What We Think About When We Try Not To Think About Global Warming, this term has fared no better at conveying the urgency and seriousness of this mortal crisis to the average (distracted) American consumer.

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